Clean Coal Technology

After I visited both sites, in my opinion, the site that was most appealing was "America's Power". Although both were indeed eye catching, "America's Power" was more professional. When you first click on the link it takes you to their home page that has many links to lots of different information they have. On the home page, there is statistics , news articles, and also blogs . As for the other site, "This Is Reality", it has the best attention grabber. It has the little bird flying around then out of no where it gets smacked by a random fact protesting against clean coal. The facts come from many different sources such as US EPA, US Department of energy, IEA and MIT databases, and more. By far, "America's Power" has more information and more means of supporting their argument including personal experiences.

When a company involves the evidence of personal experience they fall into the category of Pathos which appeal to the emotions and deep values of the audience. On "America's Power" website, i clicked on Olivia"s picture and a video popped up. In the video she tells the viewer where she was born, Mexico, married Bryan and moved to Michigan in which she started her job that is powered by clean coal. Having this personal experience as a form of evidence is a good way to connect with the audience. Now, anyone who is a woman and a business owner will listen to Olivia's story to the end. There were other personal experiences within the website. I was not able to find a way that the website of "This is Reality" really connected to the audience on a personal and emotional level. They did have good facts but tend to look towards the comic side of things to gather the attention of the audience. Their commercials were funny and the bird on their site was also funny. This gives the notion that they target younger adults more than older adults. As young adults, we tend to get bored with the business and professional sites. We like comedy and something we could laugh at while learn something important.

Clean Coal Technology is defined in "America's Power" as any technology associated with reducing the emissions from coal-based electricity generation. Both sites argue their views pretty effectively. "America's Power" argues that coal is the cheapest way to provide energy and electricity. They seek to improve environmental quality while using coal as affordable, reliable, and clean energy. Sometimes we forget how big of a role electricity plays in our lives. It charges my blackberry and laptop and allows me to skype loved ones from far away. Without electricity I would be bored and it would be hard to do this homework assignment. "This is Reality" argues that clean coal isn't "clean" at all. In order for coal to be clean, its carbon dioxide are captured and stored safely. They also bring up a good point in saying, how can coal be clean if there is not one Clean Coal Facility? They do this with a commercial and humorous kind of way. They also argue that it is the leading cause in global warming.

Both sides argue good points and also back up their points with facts, statistics, and credible resources. "This is Reality" quote and site organizations like US Department of energy, US EPA, IEA and MIT databases. "America's Power" has things like media resources along with personal experiences. The amount of evidence that is given ties into ethos and logos. It gives credibility to their sites and thus builds trust with its readers.

The site that I find most persuasive is "America's Power". It is very professional, gives statistics and average people experience to support their argument. It also involves the media in the form of articles. In this day in age, you have to look professional and grab the attention of the audiences you are targeting at the same time. "America's Power" did that well.